AI’s influence on content creation & optimization — Jeff Coyle // MarketMuse
- Part 1How to use search for lead generation — Jeff Coyle // MarketMuse
- Part 2 AI’s influence on content creation & optimization — Jeff Coyle // MarketMuse
Show Notes
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01:49How AI fits into content creation and optimizationAI gives teams access to on demand content auditing and content inventory. Which enables them to better understand how their content is doing and how it can be optimized.
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04:30Areas in which AI is effectiveSubject matter expert analysis and building content briefs. This way writers know beforehand which pieces of content need to be covered and how to cover them successfully.
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08:03How AI supports content as a service for new mediaWith AI, youre able to cross reference what is out there with what youve already covered. Those insights can be used to generate content briefs for the articles that need to be written.
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11:05How AI supports better decisionAIs ability to bring many data points into one model means companies can determine true attribution. And assists writers in producing content that exhibits expertise.
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15:10Artificial intelligence and content marketingArtificial intelligence doesnt replace content writers. Rather, it helps the writer produce better content faster. So, quality writing and editing is still required for content marketing success.
Quotes
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"Most teams using artificial intelligence are using it at all stages of that content life cycle." -Jeff Coyle, Co-Founder & CSO, MarketMuse
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"With improvements in artificial intelligence capabilities, content auditing and content inventory processes can be on demand for teams." -Jeff Coyle, Co-Founder & CSO, MarketMuse
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"If you're hitting 10%, that means you write 10 articles to get one of them to hit its goal. If you figure out solutions so that you hit 40%, that's going to make a meaningful impact downstream." -Jeff Coyle, Co-Founder & CSO, MarketMuse
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"Our goal is to emulate SME analysis and build a great content brief. The writer is educated early so they can write with knowledge and understanding of what's going to make it successful." -Jeff Coyle, Co-Founder & CSO, MarketMuse
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"Why would you pin your strategy on one north star data point, when you can take in as many data points as possible, and let machine learning drive the bus." -Jeff Coyle, Co-Founder & CSO, MarketMuse
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"AI can bring a lot of different data sets into one model, say where the true attribution is. And we can make better decisions." -Jeff Coyle, Co-Founder & CSO, MarketMuse
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"AI is the age of the expert. It makes the expert the most important person in the room." -Jeff Coyle, Co-Founder & CSO, MarketMuse
- Part 1How to use search for lead generation — Jeff Coyle // MarketMuse
- Part 2 AI’s influence on content creation & optimization — Jeff Coyle // MarketMuse
Up Next:
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Part 1How to use search for lead generation — Jeff Coyle // MarketMuse
Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads. Companies driving leads from search build engaging top and middle of the funnel content. And, they understand how a strong organic presence drives more users to convert on paid and organic links. Today, Jeff talks about using search for lead generation.
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Part 2AI’s influence on content creation & optimization — Jeff Coyle // MarketMuse
Jeff Coyle, MarketMuse Co-Founder and Chief Strategy Officer, discusses search tactics that generate leads, using AI. Businesses put themselves at a disadvantage in search when decisions are based on individual data points. With artificial intelligence, they can benefit from insights based on multiple data points, and make better decisions. Today, Jeff talks about AI’s influence on content creation and optimization.
